Available as hardcover, ebook, & audiobook

Because the most important choices don't come with instructions.

About

The Author

Dr. Bidhan (Bobby) L. Parmar is the Shannon G. Smith Bicentennial Professor of Business Administration and associate dean for faculty development at the Darden School of Business at the University of Virginia. Parmar’s scholarship has been published in leading journals such as Organization Science, Psychological Science, Journal of Applied Psychology, Business & Society, and the Journal of Business Ethics. Parmar produced the documentary film Fishing with Dynamite about the role of business in society, featuring former labor secretary Robert Reich, Jim Collins (author of Good to Great), and Bethany McLean (coauthor of The Smartest Guys in the Room). Parmar lives in Charlottesville, Virginia, with his wife and two daughters.

The toughest choices in life and leadership don’t come with clear answers—they come with competing values, high stakes, and ambiguity.

In Radical Doubt, UVA professor Dr. Bidhan Parmar shows how doubt isn’t a weakness to overcome, but a skill to master. Drawing on neuroscience, psychology, and real-world cases, he offers practical tools to turn hesitation into clarity and complexity into confident action.

If you’re tired of quick-fix advice and want to grow your uniquely human skills to make tough decisions, Radical Doubt is your next step.